Packaging structural design

Begin with the contents, the packing operation and the product journey.

Start with your product

Provide products or accurate dimensions, weights, orientation and sales channel. The structural brief identifies what must be held, protected, displayed, opened and removed.

Review the options

Compare format, internal fit, closure, insert and assembly method. Resolve the physical layout before placing critical text, barcodes or decorative elements on a final dieline.

Confirm before approval

Use a structural sample to confirm fit and access. Record the approved dimensions and revision so a later artwork change does not silently change the package.

Related packaging.

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